It was a great afternoon for a ribbon-cutting/unveiling. Representatives from Hampton Roads Transit including President and CEO William E. Harrell; Brian Smith, assistant to the president and CEO; Alonzo Crittenden, HRT advertising; and Tom Holden, public affairs director; joined Norfolk State University officials President Eddie N. Moore Jr., Athletics Director Marty Miller and Coach Claudell E. Clark for the unveiling of the latest light rail train wrap featuring the NSU Spartans. GEICO’s regional Vice President John Pham and the other dignitaries cut the ceremonial ribbon in front of both the NSU-inspired wrap and GEICO’s wrap expressing its mantra, “GEICO cares about ensuring quality education for our youth.” The newly wrapped light rail car will bring awareness to Norfolk State University and its student-athletes. The ribbon-cutting ceremony for the Norfolk State University/GEICO light-rail car was held April 12, at the Hampton Roads Transit Yard on Brambleton Avenue across from the Norfolk State University campus.
According to Crittenden, HRT measures the impact of this kind of marketing strategy using impressions. “During a six-month rotation, NSU’s brand will get about three million impressions per month. Since the train runs parallel to I-264 that’s a lot of people who will see the wrap,” said Crittendon. He also said that production for the wrap, and that includes installation, costs about $15,700. The GEICO partnership supports the Department of Athletics’ mission to provide scholarship opportunities and enable student-athletes to achieve excellence both on and off the field.
Miller said, “The department of athletics is excited about the opportunity to partner with GEICO in an effort to support the academic and athletic success of the student-athletes at Norfolk State University. The partnership with GEICO will strengthen the viability of the athletics program and bring even more credibility to this outstanding institution.”
“GEICO supports many worthwhile programs across the country, through colleges and universities and non-profit organizations that contribute to the development and success of students,” said John Pham, regional vice president. “The partnership with Norfolk State University and Hampton Roads Transit is one of the ways that we demonstrate this commitment, which we hope will encourage support from others.”