Brand Rolls Out with Punch and Pop-ups

Norfolk State University officials rolled out the new brand including logo, tagline and messaging from August 15-25 using a rolling launch strategy in an attempt to keep the conversation going about its new corporate brand. In the rolling launch strategy, a select group of alumni received a “sneak peek” of the new logo in the mail. The “sneak peek” worked to a great advantage because audiences, both on and off campus, started a conversation about the new logo and tagline before the official rollout.

During the brand launch’s first pop-up event August 15 during opening conference, more than 300 faculty, staff and administrators filtered in a conference room to get a new promotional item, take a picture with the new NSU backdrop and talk with Communications and Marketing staff about the brand development process. The new brand was also shared via social media channels.

Pop-up events geared more to students were held at Scott/Dozier Dining Hall on August 23 during lunch hour and at the Student Center on August 25 right before Spirit Hour.

The next phase of the brand roll out will include a complete overhaul of the NSU website. Expected to debut sometime in late September, the web redesign will incorporate the new brand, key messaging and extensive rewriting and redesign.


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